It’s framed as a discussion about business communication, but this week’s episode of Marketing Smarts and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional. If you want to do marketing right, you’ve got to get personal. Join Steve to discover why winning communication is about reaching the human, and a big part of being human is making mistakes and humbling yourself. Steve shares why expertise can often be the enemy of good communication.