There’s one powerful element of stories that we know but often forget.
Stories convey the truth that creates the trust we need to build with our audiences.
But sometimes we miss that trust-building moment because we’re so locked in on communicating the features and functions of our offering. While we’re being truthful in describing our product or service, our audience doesn’t care.
They want to receive value in our communications first. And that value is delivered through the memorable stories we tell.
