I shared a great conversation with Dane Disimino on ways to approach messaging in live/virtual presentations, conferences, and webinars based on the art of corporate storytelling.
In this value-driven podcast we discuss why your best story is about your audience and not about you or your product. We share why the customer is actually the hero of the story rather than our brand, how to use VPC (Value, Passion, and Connection) to bring your listener into your message, and why we never say goodbye until we’ve set up the next hello.
Thanks so much to Dane for welcoming me onto his platform, and for allowing me to share some guidance with the Cyber PMM community.
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