NOTHING GETS SOLD UNTIL THE STORY GETS TOLD
Corporate Storytelling for Career Success and Value-Driven Marketing
“This book is now part of the training required of my team. Multer shares his wisdom, insights, lessons-learned, and inspires the reader to think about the way to tell stories from every perspective imaginable.”
No one likes to be pitched, but everyone loves a great story. Average brands sell, smart brands communicate. Steve helps you rise above the average.
Corporate storytelling combines informative content with personal investment, turning your typical lecture into a meaningful conversation. Whatever work you do or topic you’re asked to deliver, learning to connect with your audience as trusted partners rather than captive commodities instantly elevates your message success.
Veteran Fortune spokesman and executive speaker coach Steve Multer shares communication strategies to deliver value-driven content that reaches the head and the heart. With fun, practical, easily applied guidance, this energetic and insightful read will level up your public speaking skills, build your confidence onstage or on-camera, and position you as an invaluable representative of your brand.
Discover the power and differentiation of corporate storytelling.
Speak from your audience’s perspective for maximum attention, retention, and follow-up response.
Leverage crucial rules of business in the dynamic speaker-audience relationship.
Reduce fear of public speaking through clarity, structure, and undeniable value.
Add personal passion to your talk that inspires equal passion in your listeners.
Craft a winning sales plan to open strong, close stronger, and never say goodbye until you’ve set up the next hello.
Build brand-identity skills into a better story for any audience, any size, any topic.
Ensure your talk lasts long after you’ve left the spotlight.
